Past research suggests that how we perceive risk can be related to how we attribute responsibility for risk-related issues, such as climate change; however, a gap in research lies in exploring possible connections between attribution of responsibility, risk perception, and information processing. Using the Risk Information Seeking and Processing model, this study fills this gap by examining how RISP-based variables are related to information processing and whether attribution of responsibility for mitigating climate change influences communication behaviors that are often predicted by elevated risk perceptions. Undergraduates at two large research universities (N = 572) were randomly assigned to read one of two newspaper articles that emphasized either individual responsibility (by highlighting personal actions) or societal responsibility (by highlighting government policy) for climate change mitigation. Results indicate that subjects in the individual responsibility condition were significantly more likely to process the message in a systematic manner; however, attribution of responsibility did not interact with risk perception to influence systematic processing. Moreover, attitudes toward climate change information and negative affect mediated the relationship between other key variables and systematic processing. These and other findings suggest that strategic communication about climate change may benefit from emphasizing individual responsibility to attract more attention from diverse audiences and to promote deeper thinking about the issue. Additional theoretical implications are presented. (C) 2014 Elsevier Ltd. All rights reserved.