The U.S. Environmental Protection Agency (EPA) revised the National Ambient Air Quality Standards (NAAQS) in 2006, reducing acceptable fine particulate matter (PM2.5) levels; state environmental protection agencies in states with nonattainment areas are required to draft State Implementation Plans (SIPs) detailing measures to reduce regional PM2.5 levels by reducing PM2.5 and PM2.5 precursor emissions. These plans need to account for increases in emissions caused by operating control technologies. Potential PM2.5 emissions reductions realized by adding a second set of dust cyclones were estimated for the cotton ginning industry. Increases in energy consumption were calculated based on dust cyclone air pressure drop. Additional energy required was translated into increased emissions using published emission factors and state emissions inventories. Reductions in gin emissions were compared with increases in emissions at the power plant. Because of the electrical energy required, reducing one unit of agricultural PM2.5 emissions at a cotton gin results in emitting 0.11-2.67 units of direct PM2.5, 1.39-69.1 units of PM2.5 precursors, 1.70-76.8 units of criteria pollutants, and 692-15,400 units of greenhouse gases at the point where electricity is produced. If regulations designed to reduce rural PM2.5 emissions increase electrical power consumption, the unintended net effect may be more emissions, increased environmental damage, and a greater risk to public health. Copyright 2010 Air & Waste Management Association.