Our goal is to build a world that enables good mental health for all. But for people to get the support they need, decision makers from all organisations, employers and communities need greater education around the impact of poor mental health – and convincing of how best to address it.

Guided by four areas of strategic impact (rights, education, systems and finance) our team makes the case for increased financing, influences decision-makers to deliver rights-based mental health policies, designs and supports global and national advocacy campaigns, and advises on high-level engagement, strategy and programme design.

We work with partners who share our vision for a better world, taking vital steps to raise awareness, reduce stigma, and increase avenues of support for mental health around the world

By combining our extensive in-house expertise in advocacy, financing and campaigning with the unique insights of our many partners, we’re already making progress on our mission.