This research examines sources of information for flash floods in two large metropolitan areas, Denver, CO, and Austin, TX. Previous research has noted that information delivery systems for weather forecasts are geared toward the cultural majority and suggests that inadequate warnings are a primary contributor to deaths and injuries from hazards. This investigation used chi-square analysis to determine the prime warning source preferences and preferred time of day for receiving different media. Results indicate that successful warning messages need to be targeted toward specific sub-populations if the warning is to be received, understood, and responded to properly. © 2007 Elsevier Ltd. All rights reserved.